TORONTO - Another sign the video store is going the way of the dinosaur.

Rogers says it's in the process of closing about 40 per cent of its video shops.

It says the marketplace is declining and the closure of 63 outlets next year reflects that.

The company says customers are turning to PVR's and video on demand.

Rogers' move to close more video stores comes a few months after Blockbuster ceased operations in Canada, shuttering more than 400 stores.

Brahm Eiley of The Convergence Consulting Group says Rogers' is making a farsighted move, but he thinks video stores will survive for some time.

He says plenty of small independents are doing fine at the moment.