Canada's largest coffee chain plans to undergo an upscale makeover that'll encourage customers to get out of the drive-thru line and into brand new armchairs.
Tim Hortons has decided to give some of its stores a chic facelift that the company hopes will persuade java lovers to come inside and stay awhile — and maybe even purchase an extra double-double.
Select stores will be spruced up with soft lights, wireless internet and bench seating.
The company also wants to go the open concept route with its kitchens. A new floor layout will give customers the "ambience" of watching their food being prepared.
While the redesign breaks away from Tim Hortons' tried-and-true model of a simple coffee shop, this isn't the chain's first foray into fancier territory.
