When Canada's top athletes walk into the opening ceremonies of the 2012 Summer Olympics in London, they'll be wearing team outfits that proudly reflect Canada's spirit to the world. But the look of this coveted Olympic gear has remained a well-guarded secret -- until Wednesday.

Canada AM cracked that mystery wide open today, giving Canadians their first exclusive look at these new team outfits.

Suzanne Timmins, the fashion director of The Bay, presented these fresh, clean-lined pieces with the help of four Olympians in training: Tobias Oriwol, Karen Cockburn, Jason Burnett, and Tonya Verbeek

"We wanted to created uniforms that showed what Canadians really looked like," said Timmins.

Canada's athletes will receive 31 pieces from the collection when they arrive in London next summer.

That HBC collection includes the Canada Windbreaker, a practical yet stylish piece with a "hide-away" hood that can be zipped inside the collar. The lightweight jacket also features outer pockets, vents and a wordmark appliqué across the chest.

The collection also includes a fashion-forward jean jacket decorated with Canadian patches, a crew neck sweat shirt and a track jacket that features stripe details, Canadian Olympic patches, the Canada Leaf patch and a large Team 2012 printed logo on the back.

Designers were passionate about giving these uniforms plenty of updated attitude.

Strong Canadian colours such as Maple Leaf red, northern white, evergreen, heather grey and black dominate these summer pieces.

For inspiration, designers looked to the uniforms of the Montreal 1975 Summer Games for their sporty colour-blocking. That effect was freshened up for 2012 by adding the Canada wordmark within a colour-blocked band that now sits proudly on the team's jackets, T-shirts and hoodies.

Canada's Maple Leaf, another iconic symbol of this country, also received a design update.

First seen at the Stockholm 1912 Summer Games, the Maple Leaf has always been present on the uniforms of Canada's athletes. Now the Maple Leaf graphic will feature the Canada wordmark arched within the shape of that leaf.

These new Olympic outfits also pay tribute to Canada's spirit of exploration.

"Canada is famous around the world for the patches sew on travellers' backpacks," said Timmins.

In honour of that tradition, The Bay has created an Olympic patch collection which depicts Canada's provinces, indigenous animals, sports and other aspects unique to this vast country.

The Shield Patch, in particular, was inspired by provincial symbolism and spotlights Canada from coast-to-coast.

Also included in the collection are two patches dedicated to the 2012 Canadian Olympic Team, one in English and one in French.

Priced from $15 to $100, the full collection is attainable for would-be supporters from coast-to-coast at The Bay and Zellers.